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Hey you -

Tara here! I wanted to take a moment to update you on our continued #KickSugar evolution.

Back in January, we shared our plans to refine our recipes based on your feedback and new ingredient innovations. Since then we have continued to listen carefully to you and have made some juicy tweaks to the first batches of our evolved recipe. After hours of relentless research and testing (tough job but someone's gotta do it!) we have landed on our best #KickSugar candy experience yet - we out-candied candy!

Just like the first batches of our evolved recipe, there is no more carrageenan, the sour is more sour and we are using a new kind of fiber with clinically proven probiotic benefits. However, here is the exciting part - the texture is now closer than ever to traditional candy. I can’t wait for it to meet your taste-buds!

Each piece of candy is packed with plant-based goodness while kicking as many grams of sugar per bag as possible. And every ingredient we use is non-GMO, always real and never artificial. We will always be committed to using quality ingredients, delivering up to 92% less sugar than traditional candy, no sugar alcohols and not sneakily messing with package size! As we disrupt the candy aisle we are striving to set a new standard for the industry.

Our latest recipe is rolling out to stores across the U.S. in July, with the exception of Whole Foods, where you can find an exclusive pantry pack size with our original recipe on shelves until December. And that’s not all - we have other innovations up our sleeves that we can’t wait to share with you! (Hint -- think summer flavours 🍉)

Your continued support means the world. We are honored to be on this on this mission to #KickSugar journey with you. Please keep the feedback and suggestions coming our way - we are always listening and acting on your valuable input as we work to disrupt the candy aisle and create radically better choices for you on your #KickSugar journey.

I’d love to hear from you on all things candy, ingredients and life in 2020 – don’t hesitate to drop me a line (or DM!).


Until next time – stay well and enjoy (natural) sweetness,



We know it’s possible to live in a sweeter world — a world where candy doesn’t always equal all the crazy sugar. As we set out in our manifesto, we are also driven by curiosity and a relentless commitment to innovation.