Skip to main content Electric icon


Candy with way less sugar and the taste you love? We’re gonna need a bigger bag.

SmartSweets #KickSugar candy has 9 delicious flavors of your favorite candies with:

  • 🍭 Up to 92% less sugar than traditional candy
  • 💛 Natural flavors with the taste you love
  • 😍 Only 2-4 grams of sugar per bag 🙌 No artificial sweeteners


We know it’s possible to live in a sweeter world — a world where candy doesn’t always equal all the crazy sugar. As we set out in our manifesto, we are also driven by curiosity and a relentless commitment to innovation.