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Hey! 👋 I'm Tara, the CEO & Founder of SmartSweets.

I started SmartSweets after my love affair with candy turned into an unhealthy relationship with food. I experienced the negative effects sugar has on our health. After spending months recipe testing in my kitchen with a gummy bear mould from Amazon, I innovated the first candy you can feel good about.

At SmartSweets, we're tackling one of the largest and most concerning problems hidden in our every day foods- Sugar.
I can't wait for you to try SmartSweets, and join us on the mission to Kick Sugar!

Enjoy a (naturally) sweet day,

Tara Bosch, SmartSweets CEO & Founder

PS - Join me on Instagram (@SmartSweetsFounder) for a behind-the-scenes look at SmartSweets!


We live in a world filled with restrictions and rules. We are told to believe certain truths. We are told what can be done and what cannot. Cars can only run on gas. Cannabis will never be legal. Candy is innately bad for you.

At SmartSweets, we believe in the power of curiosity & that a smart combination of passion, focus, and innovation can change the world! We trust it’s possible to live in a world where candy doesn’t always equal sugar, and where words like guilt, permission, and indulgence no longer carry weight. We believe we can enjoy candy just as we enjoy life - to the fullest. We believe we can feel good about enjoying candy!

"This 23-year-old CEO of a gummy bear company will change the way you think about candy"

Gina Florio, Hello Giggles

"Her ability to self-start and make connections with fellow entrepreneurs[...] has recently led her to break into the U.S. market– and all this from humble beginnings in her kitchen."

"Two months after Bosch began recipe testing, she dropped out of college, and in less than a year, she had brought the idea of innovating candy that kicks sugar into national retailers in Canada."

Vivienne Decker Forbes

Sweet Dreamer

SmartSweets was founded to innovate delicious candy- Without the sugar.

Tara spent the summer recipe testing #KickSugar candy in her kitchen. Less than a year later SmartSweets was on store shelves nationwide.

Tara dropped out of college armed with a gummy bear mould and a vision in her mind of bringing to life the future of candy.


SmartSweets is proud to be women owned and operated as certified by the Women's Business Enterprise Council (WBENC) in the United States and WEConnect International globally.