Meet Our Founder

“I've always had a love affair with candy. I started SmartSweets when I recognized I wanted to change my relationship with candy after experiencing the negative effects excess sugar has on our health. I tried to eat less sugar, but that only led me to crave candy even more, sparking my quest to Kick Sugar, Keep Candy! After spending months recipe testing in my kitchen with a gummy bear mould from Amazon, I innovated the first delicious candy - without all the sugar."

Proudly Female Founded

Gender Equality On Board

Of Our Employees Are Female

Our Mission

Kick Sugar, Keep Candy

Have you ever noticed the first and primary ingredient in most traditional candy is sugar? We are committed to innovating the delicious candy you know and love with less sugar! SmartSweets candy has up to 92% less sugar per 50g serving versus the leading traditional candy equivalents – creating a world filled with sweeter choices. Feel good about candy!

Grams of Sugar Kicked:

6.20 billion

We are so grateful to have helped people kick over 6.20 billion grams of excessive sugar out of traditional candy since July 2016.

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Our Philosophy

Innovative Ingredients

We are committed to relentlessly researching, testing, and choosing the most advanced, innovative ingredients to create the delicious candy you know and love while kicking as many grams of sugar per bag as possible.

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Tara experimenting to make SmartSweets candy

Tara dropped out of college with a vision to create the first candy that kicks sugar.

Founder Tara holding old SmartSweets boxes

SmartSweets launched into Canadian stores, with Tara herself making deliveries!

One sour blast buddies pouch and one sweetfish pouch

SmartSweets gets a glow up to rainbow bags and launches Sweet Fish™ & Sour Blast Buddies™ 

One peach rings pouch

Peach Rings launch as SmartSweets expands into 20,000+ stores!

SmartSweets pouches

Sourmelon Bites™ and Red Twists join the SmartSweets rainbow

Holding 2 lollipops above lollipops pouch

SmartSweets makes the first #KickSugar Cola Gummies and expands into hard candy with Lollipops! 

Two SmartSweets Jolly Gems™ pouches

SmartSweets Jolly Gems™ and Caramels join the rainbow and you can now find  #KickSugar candy at 120,000+ stores!

"Launching a company at such a young age has taught her to believe that anything is possible in life."

“SmartSweets is taking the Sugar out of the Candy Industry”

“This Former Candy Addict Is Trying to Wean People Off Sugar, One Gummy Bear at a Time.”

“Actress Nina Dobrev joins low-sugar candy company investment round”

Group photo of SmartSweets Squad


Sweet Team, Sweet Impact

We are passionate about championing a diverse Squad of high performing and trailblazing individuals on the mission to Kick Sugar, Keep Candy!

Join us