SmartSweets makes the delicious candy you know and love with up to 92% less sugar per 50g versus the leading traditional candy equivalents! Our pinky promise to you is delicious candy with no artificial sweeteners, added sugar or sugar alcohols.

When we test for sugar, we test for many types of sugar such as Fructose, Glucose, Sucrose, Lactose, Maltose, Galactose, and Isomaltose. We do this extensive testing because if we didn’t test sugar in this way, we would be under-declaring our grams of sugar by as much as 3 times!

To replace some of the sugar that makes up traditional candy we use approved sources of dietary fiber in many of our candy flavors, so you can feel good about enjoying candy! Fiber helps you feel full for longer and contributes to your daily fiber intake. We are excited that this combination of new and different fibers charts a new course in our mission to pioneer radically better choices than traditional candy. After all, fiber is not something you traditionally find in candy at all!

We use an innovative sweetener called allulose in our USA innovations. Allulose is captured on the nutritional label under "Total Carbohydrates". It is not included as a sugar but rather is classified as a non-digestible carbohydrate. To calculate net carbs, you must subtract allulose and fiber from total carbohydrates. For simplicity, you can find this breakdown on the back of every SmartSweets bag