



Tara (Founder), in Candyland innovating our next #KickSugar candy.
Our Ingredients Philosophy
KICK SUGAR
KEEP CANDY™
We are committed to relentlessly researching, testing, and choosing the most advanced, natural ingredients to create the delicious candy you know and love while kicking as many grams of sugar per bag as possible.
Our Ingredients
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SETTING A NEW STANDARD
We know it’s possible to live in a sweeter world — a world where candy doesn’t always equal all the crazy sugar. As we set out in our manifesto, we are also driven by curiosity and a relentless commitment to innovation.
Meet the #KickSugar Innovations
SmartSweets Jolly Gems™
SmartSweets Jolly Gems™ hard candy have just 1 gram of sugar per 3 pieces (15g). They come in a mix of 3 delicious flavors per bag!
Sweet Fish™
Sweet Fish are the #1 fish in the sea - for real they’re our most popular #KickSugar candy! Bursting with berry-goodness, it’s no wonder they’re the captain of Team Sweet.
Peach Rings
Let’s get peachy! Peach Rings are equals parts tangy and sweet which is why they are one of our most popular #KickSugar candy flavors!
Red Twists
Red Twists are a twist on the classic licorice you know and love only radically better.
Sourmelon Bites™
Your top requested flavour! Captain of #TeamSour and bursting with juicy watermelon. 91% less sugar than the other watermelon slices.
Fruity Gummy Bears
Fruity Gummy Bears are the SmartSweets OGs! Fruity, juicy, chewy and everything you want a gummy bear to be! Bursting with 4 delicious flavors: raspberry, apple, lemon and peach!