Lollipops Pouch and lollipops sitting on a mirror

Our Ingredients Philosophy

We are committed to relentlessly researching, testing, and choosing the most advanced, innovative ingredients to create the delicious candy you know and love while kicking as many grams of sugar per bag as possible.

Our Pinky Promise

Feel Good About Candy

We love candy too! But we don’t love all the excessive sugar or artificial sweeteners in other sweets. Our pinky promise to you is delicious candy with:

Up to 92% less sugar per 50g verses the leading traditional candy equivalents

No artificial sweeteners

Only 1-4 grams of sugar per serving

No added sugar

No sugar alcohols (erythritol, maltitol, sorbitol and xylitol)

Smartly sweetened with high-quality sweeteners stevia & allulose

Gummy Worms pouches on tray and someone holding a gummy worm

Setting A New Standard

PIle of Peach Rings

Radically Less Sugar

SmartSweets makes the delicious candy you know and love with up to 92% less sugar per 50g versus the leading traditional candy equivalents! Our pinky promise to you is delicious candy with no artificial sweeteners, added sugar or sugar alcohols.

Woman holding a Fruity Gummy Bear pouch and there's a pile of SmartSweets pouches on desk

We Test For Many Types of Sugar

When we test for sugar, we test for many types of sugar such as Fructose, Glucose, Sucrose, Lactose, Maltose, Galactose, and Isomaltose. We do this extensive testing because if we didn’t test sugar in this way, we would be under-declaring our grams of sugar by as much as 3 times!

Man holding a Sweet Fish

The Sweet Benefits of Fiber

To replace some of the sugar that makes up traditional candy we use approved sources of dietary fiber in many of our candy flavors, so you can feel good about enjoying candy! Fiber helps you feel full for longer and contributes to your daily fiber intake. We are excited that this combination of new and different fibers charts a new course in our mission to pioneer radically better choices than traditional candy. After all, fiber is not something you traditionally find in candy at all!

Picnic blanket with two Sourmelon Bites pouches and bowl of Sourmelon Bites

Net Carbs Are Lower Than Total Carbs

We use an innovative sweetener called allulose in our USA innovations. Allulose is captured on the nutritional label under "Total Carbohydrates". It is not included as a sugar but rather is classified as a non-digestible carbohydrate. To calculate net carbs, you must subtract allulose and fiber from total carbohydrates. For simplicity, you can find this breakdown on the back of every SmartSweets bag