Why SmartSweets?

Feel Good about Candy™

We love candy too! But we don’t love all the sugar. And let’s be honest, most of us could use a little more fiber. SmartSweets is the first candy you can feel good about with up to 92% less sugar per 50g versus the leading traditional candy equivalents, plus a good source of fiber in every serving. 

SmartSweets vs Traditional Candy*

3g

Sugar

6g

Fiber

130

Calories

37g

Sugar

0g

Fiber

179

Calories

*SmartSweets Sweet Fish 50g versus leading traditional candy equivalent.

What's Inside

In

Up to 92% less sugar per 50g

versus the leading traditional candy equivalents

Good source of fiber

Only 1-4 grams of sugarper serving

Out

Artificial colors or flavors

Artificial sweeteners

Added sugar

Sugar alcohols

The SmartSweets Standard

Woman holding NEW! Candy Salad bag: 3g SUGAR, SWEET & SOUR.

Way less sugar

All the nostalgic flavors you know and love, with up to 92% less sugar than traditional candy–plus a good source of fiber in every serving.

Hand pulling a blue bag of SmartSweets Dream Puffs out of a pink tote bag, showing strawberry & peach candy images.

Nothing Artificial

Only quality ingredients make the cut. No artificial colors, flavors, or sweeteners–just delicious candy without the artificial extras.

Two smiling people posing with lollipops and a candy bag. Copy on bag: 1g sugar per 2 lollipops, 88% less sugar, blue raspberry & watermelon.

No Sugar Alcohol

No sugar alcohols (like erythritol, maltitol, sorbitol, or xylitol), so you can enjoy the whole bag without upsetting your stomach.