Why is it so important to you that SmartSweets remains free from sugar alcohols?
Sugar alcohols are often used in the food industry (but not by us) to push down the net carb count. We think that this comes at waayy too high a cost to our bodies. We want SmartSweets to be friendly to our tummies so we will always be sugar alcohol free!
Why have you developed your own testing method?
We discovered that standard nutritional tests actually leave out a sugar molecule. We want you guys to know about this so our nutritional stats include all the required testing PLUS an extra sugar molecule others don’t capture.
How do you calculate net carbs?
Take the total carb count and subtract the amount of fiber and the amount of allulose and you will be left with net carbs. Each pouch calls out the amount of allulose so you will have all the info you need to make this calculation, and our newest packaging has the net carb calculation right on the bag!
What is Carnauba Wax?
Great question! Carnauba wax is a natural renewable resource used as a coating for our gummy bears. It is grown in Brazil and is harvested from the leaves of the carnauba palm. The wax is harvested using traditional procedures that doesn't damage the trees. Fun fact: the use of carnauba wax creates an economic incentive to keep the trees standing.
Once opened, how long do SmartSweets last?
We proudly have no preservatives or additives in SmartSweets. Because our products are made with natural ingredients with no preservatives or additives, once opened, SmartSweets will begin to harden if left exposed to air. When sealed, SmartSweets are shelf-stable for 1 year.
Are SmartSweets plant-based?
Our Fruity and Sour Gummy Bears both contain gelatin. For our plant-based products, we decided to kick gelatin too, creating the first ever 100% plant-based #KickSugar candy: Sweet Fish, Sour Blast Buddies Peach Rings and Sweet Chews! 🌱
Are SmartSweets kosher?
Exciting news - Sweet Chews are certified Kosher! More specifically, Sweet Chews have the "Dairy Kosher" certification as dairy is handled on the same line for other (non-SmartSweets) products. There is a full cleaning and sanitation between products. Our Fruity and Sour Gummy Bears both contain pork based gelatin, and our Sweet Fish, Sour Blast Buddies & Peach Rings are gelatin free (pork free) but not kosher.
Are your recipes now free from carrageenan?
You bet. We learnt that this was important to you so we removed the carrageenan from our new formulation.
Will you stick with your new recipes or continue to change?
Innovation is in our DNA! We are committed to using cutting edge ingredients in our recipes and will continue to evolve with new candies and tweaks to existing formulations over time.
Where do I find the newest recipe?
Our latest and greatest recipe can be found on SmartSweets.com and is rolling into retailers this summer!
Who regulates your products?
SmartSweets products are regulated by the FDA in the US and Health Canada and CFIA in Canada. These agencies regulate the classification and labeling of ingredients, among many other things.
Has the portion size changed?
Heck no! There’s no way we are messing with portion size! Portion size is often used artfully in the food industry so that the labels are as appealing as possible. Ever noticed that the packages get suspiciously smaller over time? Or that a serving is a teeny portion of what is inside? All so the label “looks” good. Well, that’s not happening on our watch. No games, no guilt and no mental math. The portion size is the pouch - period. One bag, one serving.
How are you innovating your recipes?
We want to disrupt the candy aisle and offer a radically better alternative to traditional candy. We also want to remove the sugar in a category comprised of 97% sugar! When you have goals this big and bold, it requires a lot of innovation. Innovation requires testing, experimenting and lots of iterations - we just don’t stop! It’s in our DNA! Because of this flurry of innovation, we have some different formulations of the same sweets on shelf at the same time. We expect that by late summer our newest recipe will be on shelf at the majority of retailers.
Why do you have a variety of recipes for your candy?
As a result of a flurry of innovation we currently have a few different formulations on shelf. Production of our new recipe is complete and we are working to get the latest product on shelves as quickly as possible (you can shop it now on our website!). We are constantly innovating to determine the best combination of ingredients to create a delicious, low sugar candy that is also tolerable on our tummies! We are also watching the latest ingredient developments so we can seize on opportunities to apply the latest advances in food science to our recipes. For example, in some of our U.S recipes we are using allulose, a zero GI sweetener found in nature in raisins and figs. We have also evolved our recipes to reflect the latest thinking with respect to different types of fiber and, of course, to YOUR feedback on texture and tolerability!
How do your recipes differ?
There are a few subtle differences between our recipes that primarily relate to the type of fiber we use as regulations have evolved and whether or not the recipe contains a new type of non-artificial sweetener, allulose. All iterations are a radically better alternative to traditional candy and adhere to our pinky promise! Our latest and greatest recipe is available on our website now, and we expect that by late summer the new recipe will be on shelf at the majority of retailers.
How do I know which recipe I am buying or eating?
Each recipe has specific nutritional information and updated ingredients listed on the back of the bag. Additionally, there are a few tweaks you can look for to distinguish which version you have!
While our previous recipe has the flavor profile listed in the top-left corner, the new bags now read Kick Sugar Keep Candy. On the back, there is a stamp stating that we are women owned!
Our latest and greatest recipe has a "How Many Net Carbs" calculation in a white box under the nutritional facts panel on the back of the pouch.
Why do nutritional stats differ on the same candy?
We’ve evolved our recipe to use a different combination of fibers and this has impacted the nutritional stats. For a short period there will be a few different iterations of our innovation on shelf but we expect to have moved over fully to our new recipe by late summer! All SmartSweets - regardless of the recipe - fall below 4 grams of sugar and deliver a healthy amount of fiber, making SmartSweets a radically better alternative to traditional candy.
Why is offering plant-based options so important to you?
The simple answer is that we know this is important to you - our friends - and we want to extend the benefits of a radically better alternative to traditional candy to those following plant-based diets, who until now have been extremely limited in the candy they can enjoy.
Do I need to be careful about how many pouches I consume because of the high amounts of fiber?
Unlike traditional candy where fiber is nowhere to be seen, our sweets represent approximately 32-46% of the daily recommended fiber intake in our newest recipe. Fiber offers so many benefits but for some of us our digestive systems are particularly sensitive to consuming high quantities of fiber in one sitting. There can be too much of a good thing when it comes to fiber - our previous recipes had a higher fiber content which we learnt from you was tooo high - so we evolved! Word to the wise - if you are looking to increase your fiber - go slow! it’s advised to do so gradually over the course of a few weeks to allow your system to adjust without side effects.
Can I purchase the Canadian recipe anywhere in the U.S?
We are so excited to offer our previous recipe (which is currently available in Canada) in exclusive Pantry Packs at Whole Foods in the USA! Be sure to call your local store and check if they have what you're looking for! Fruity Gummy Bears, Peach Rings, Sweet Fish and Sour Blast Buddies are all rolling out to Whole Foods in resealable bags!
Why aren’t Sweet Chews available in Canada?
We are committed to relentlessly researching, testing, and choosing the most advanced, natural ingredients to create delicious candy you know and love while kicking as many grams of sugar per bag as possible. As we've been innovating in our Candyland kitchen, we learned that allulose, a natural sweetener that is found in foods like raisins and figs, is a critical ingredient to allow us to expand beyond gummy-based innovations. (Allulose tastes like sugar, but doesn't act like sugar in your body. Since allulose isn't absorbed by the body, you subtract it, along with fiber to find the net carbs per bag). Allulose has been so important in innovating beyond gummy because it crystallizes, much like sugar does, so it opens up the possibilities of what we can create while keeping our pinky promise of being free from added sugars, sugar alcohols and artificial sweeteners. Unfortunately allulose isn't approved for use in Canada just yet. This isn’t unusual- Canada typically takes longer than the U.S to approve new ingredients but we hope it will catch up soon! Until then, we are able to bring new gummy innovations to you in Canada. Thank you so much for your continued support.
Are SmartSweets Keto friendly?
While we don’t innovate for any specific diet, we know & love that keto folks are part of our #KickSugar community and have been extremely mindful of feedback from the keto community.
We are proudly 79-92% less sugar than traditional candy, and use different combinations of prebiotic fibers with gut health benefits and carefully select low GI ingredients (such as allulose in the US).
We keep net carbs as low as humanly possible while remaining steadfast in our commitment to keep our candy free of sugar alcohols (sugar alcohols are often used to reduce carbs, but it’s a trade off our bodies won’t thank us for).
We also will always proudly be one serving for the WHOLE bag! Often a serving is a teeny portion of what is inside so the label “looks” good. We promise no games, and no mental math, and that means the portion size is the bag. We also know quality of ingredients is increasingly becoming a priority for many of our customers vs. low net carbs at any cost!
Will SmartSweets still be at Whole Foods?
You bet! Based on the success of our first ever multi-serving bag size with Whole Foods earlier this year, we are moving to an exclusive Pantry Pack size for Whole Foods.