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Black Friday is on now! And SmartSweets are even sweeter on sale. Save up to 50% on candy you can feel good about.

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Taste You Know
and Love

No artificial sweeteners icon

No Artificial
Sweeteners

No added sugar icon

No added
Sugar

Coloured with fruit and veggie juices Icon
Colored with Fruit
and Veggie Juices
Man holding boxes of SmartSweets

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I ate the whole bag! You would have no idea these had so little sugar in them! Delicious!! The ratio was perfect for sour to sweet! Will definitely buy again!

Elizabeth O.

It's so nice to finally have gummies that taste good and are good!

Melissa H.

I can't go back to regular peach rings after SmartSweets!

Rachel M.

Great texture and flavor! Definitely a sweet experience.

Donald M.

SmartSweets vs. Traditional Candy*

3g

Sugar

6g

Fiber

130

Calories

37g

Sugar

0g

Fiber

179

calories

* SmartSweets Sweet Fish 50g versus leading traditional candy equivalent 

"Launching a company at such a young age has taught her to believe that anything is possible in life."

“SmartSweets is taking the Sugar out of the Candy Industry”

“This Former Candy Addict Is Trying to Wean People Off Sugar, One Gummy Bear at a Time.”

“Actress Nina Dobrev joins low-sugar candy company investment round.”